1930 s Fashion
The most characteristic North American fashion trend from the 1930s to the end of World War II was attention at the shoulder, with butterfly sleeves and banjo sleeves, and exaggerated shoulder pads for both men and women by the 1940s. The period also saw the first widespread use of man-made fibres, especially rayon for dresses and viscose for linings and lingerie, and synthetic nylon stockings. The zipper became widely used. These essentially U.S. developments were echoed, in varying degrees, in Britain and Europe. Suntans (called at the time "sunburns") became fashionable in the early 1930s, along with travel to the resorts along the Mediterranean, in the Bahamas, and on the east coast of Florida where one could acquire a tan, leading to new categories of clothes: white dinner jackets for men and beach pajamas, halter tops, and bare midriffs for women.[1][2]
Fashion trendsetters in the period included The Prince of Wales (Edward VIII from January 1936 until his abdication that December) and his companion Wallis Simpson (the Duke and Duchess of Windsor from their marriage in June 1937) and such Hollywood movie stars as Fred Astaire, Carole Lombard and Joan Crawford.
The lighthearted, forward-looking attitude and fashions of the late 1920s lingered through most of 1930, but by the end of that year the effects of the Great Depression began to affect the public, and a more conservative approach to fashion displaced that of the 1920s. For women, skirts became longer and the waist-line was returned up to its normal position in an attempt to bring back the traditional "womanly" look. Other aspects of fashion from the 1920s took longer to phase out. Cloche hats remained popular until about 1933 while short hair remained popular for many women until late in the 1930s.
Throughout the 1930s and early '40s, a second influence vied with the Paris couturiers as a wellspring for ideas: the American cinema.[3] Paris designers such as Elsa Schiaparelli and Lucien Lelong acknowledged the impact of film costumes on their work. LeLong said "We, the couturiers, can no longer live without the cinema any more than the cinema can live without us. We corroborate each others' instinct.[4]

1930 s Fashion
 1930 s Fashion
 1930 s Fashion
 1930 s Fashion
 1930 s Fashion
 1930 s Fashion
 1930 s Fashion
 1930 s Fashion
 1930 s Fashion
 1930 s Fashion
 1930 s Fashion
 1930 s Fashion
 1930 s Fashion
 1930 s Fashion
 1930 s Fashion
 1930 s Fashion
 1930 s Fashion
 1930 s Fashion
 1930 s Fashion
 1930 s Fashion




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