2011 Fashion
The 2011 Mercedes-Benz Fall Fashion week collection will be showcased starting the second week of February and will be held at the Lincoln Center for Performing Arts.[5] The Lincoln Center for the Performing Arts offers an additional 17,000 square feet of space, but the location change is still receiving mixed reviews.[citation needed]
There initially appeared to be a trend toward darker and more somber designs.[6]
The first New York Fashion Week (which was then called "Press Week") was the world's first ever organized fashion week. First held in 1943, the event was designed to attract attention away from the French fashion during World War II, when fashion industry insiders were unable to travel to Paris to see French fashion shows.[2] Fashion publicist Eleanor Lambert organized an event she called "Press Week" to showcase American designers for fashion journalists, who had previously neglected their innovations.[2] (Buyers were not admitted to the shows, and instead had to visit designers' showrooms.[2]) Press Week was a success, and fashion magazines like Vogue, which were normally filled with French designs, increasingly featured American fashion.[2]
In 1994, the event was moved to its former site in Bryant Park by Fern Mallis, where it was held inside a series of large white tents in the almost-block-long park.[3] Admission is by invitation only, to the fashion industry, fashion press, assorted celebrities, and internet based Fashion press (e.g. District L, Fashionista, FWD, The Fashion Bomb). Beginning in February 2009 (showing Fall 2009), many designers opted out of their usual Bryant Park tent fashion shows because of the poor economy and held smaller presentations.
At the Fall 2009 Fashion Week the public got a taste of technology as it is shaping the future of fashion. It is not only making it cheaper and easier for designers to create their collections, it is also saving them travel time as many broadcast their lines over the Internet. Many designers opted to not only market online but also sell exclusively online. Designer Norma Kamali and the Polo Ralph Lauren Rugby brand both have an application for the Apple iPhone. In the Vivienne Tam show, models walked the runway carrying Hewlett Packard mini notebook computers instead of the expected handbag. Mercedes-Benz officially became the sponsor of the event, and New York Fashion Week was called "Mercedes-Benz Fashion Week" from then.

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